🧠 1 Marketing Framework:

The Growth-Share Matrix

The Growth-Share matrix is a framework used by companies to prioritize their business units or products.

It categorizes them into four quadrants based on market growth and market share:

⭐️ Stars (high growth, high share)

❓ Question Marks (high growth, low share)

🐄 Cash Cows (low growth, high share)

🐕 Dogs (low growth, low share)

For example, the iPhone could be classified as a "Star" due to its high market share in the rapidly growing smartphone market.

Meanwhile, the iPad, after experiencing initial rapid growth, has moved towards the "Cash Cow" quadrant, generating consistent revenue with a high market share in a slower-growing market.

This framework helps Apple decide where to invest in innovation (like the iPhone) and where to maximize profit (like the iPad).

🧑‍🏫 2 Lessons From The Best Marketers:

Lesson #1: The power of building a community in marketing

Seth Godin said that people naturally want to align with others who share their interests and values, which he refers to as "our tribe."

He emphasizes that marketers should aim to create, lead, and connect these tribes by establishing a culture or a movement around their products.

He uses the example of Harley-Davidson, which not only sells motorcycles but also fosters a strong community identity that customers want to be part of.

This approach to marketing focuses on creating connections and a sense of belonging, which can be more effective than traditional marketing strategies.

Lesson #2: Innovation and Lateral Marketing

Philip Kotler highlights the need for companies to prioritize creativity to stay ahead.

He advises moving beyond minor updates to achieve big innovations.

By encouraging all employees to share new ideas, companies can discover unique opportunities and avoid becoming outdated.

📱 3 Ads That Will Blow Your Mind:

Ad #1: LEGO

Principle Used: Engagement Through Visual Appeal

This LEGO ad captures attention with a striking visual of a LEGO-built cat, designed to engage LEGO's audience on social media.

By using an image, LEGO stimulates interest and interaction, encouraging followers to engage with the brand creatively.

This approach not only highlights the versatility of LEGO bricks but also promotes their newest products in a playful and memorable way.

Ad #2: Quit Smoking

Principle Used: Simplicity and Symbolism

This anti-smoking ad uses simple graphics to make a powerful statement.

The image shows lungs made of pixels with a burning cigarette at the bottom, visually representing how smoking affects the lungs.

The minimalistic design focuses on the impact of the message, urging smokers to consider quitting by visually connecting the act of smoking with lung damage.

Ad #3: Mercedes Benz

Principle Used: Alignment and Aspiration

This Mercedes-Benz ad creatively aligns the brand with precision and excellence by featuring a gymnast performing within the iconic Mercedes logo.

This strategy not only highlights the brand's commitment to superior quality and design but also appeals to consumers' aspirations to align themselves with world-class standards.