🧠 1 Marketing Framework:

The BANT Framework

The BANT framework is a method used in sales to qualify potential customers.

BANT stands for Budget, Authority, Need, and Timing.

This approach helps determine if a prospect has the money (Budget) to buy, the power to decide (Authority), a clear requirement (Need) for the product or service, and a specific time frame (Timing) when they plan to purchase.

By using BANT, sales teams can efficiently focus on leads most likely to convert into sales.

🧑‍🏫 2 Lessons From The Best Marketers:

Lesson #1: Steve Jobs on market research

Lesson #2: Philip Kotler on Marketing and Values

📱 3 Ads That Will Blow Your Mind:

Ad #1: Money talks We translate by Wall Street Journal

Principle Used: Clarity and Simplicity in Communication

The Wall Street Journal's ad utilizes a straightforward message: "Money talks. We translate."

This emphasizes the newspaper’s ability to simplify complex financial information, making it accessible and understandable for its readers.

This approach attracts individuals who may find financial news daunting, positioning the WSJ as an essential resource for decoding the language of finance.

Ad #2: Battery that lasts longer than yours by Sennheiser

Principle Used: Relatability and Humor

This Sennheiser ad uses humor and a relatable situation to highlight the long battery life of their headphones.

By showing a man returning from work asleep with the tagline, "Battery that lasts longer than yours," it cleverly plays on the common experience of fatigue during long commutes.

The ad suggests that Sennheiser headphones are so reliable that they'll outlast even your own energy, making them an ideal choice for daily users who need dependable, long-lasting performance.

Ad #3: Seth & Riley's Garage Hard Lemonade

Principle Used: Reverse Psychology

This ad employs reverse psychology by acknowledging its own absurdity, making viewers curious enough to check who made it.

The text suggests the ad is intentionally "dumb," intriguing readers to see the advertiser behind the gimmick.

It's a clever play that not only catches attention but also engages the audience's sense of humor, encouraging them to learn more about the product