🧠 1 Marketing Framework:

The Bandwagon Effect

The Bandwagon Effect is a psychological phenomenon where people do something primarily because other people are doing it, regardless of their own beliefs.

This concept is often used in marketing to persuade people to buy a product or service because it seems popular.

For example, if a new phone model is released and advertisements show that "everyone is switching to this phone," potential customers might feel compelled to buy it too, just to fit in or not miss out on a popular trend.

This strategy leverages the human desire to be part of a group or trend.

🧑‍🏫 2 Lessons From The Best Marketers:

Lesson 1: Build the Right Size Company by Seth Godin

Seth Godin was asked what his advice to new startups is on getting traction.

Here’s what he said:

Lesson 2: How to get people to buy from you even when they say “no” by Dan Kennedy

In this video, Dan Kennedy believes the biggest mistake people make after facing a rejection is not following up.

Check out this 73 seconds clip:

📱 3 Ads That Will Blow Your Mind:

Ad #1: Nobody’s Perfect by Porsche

This Porsche ad highlights their dominance at the 1983 Le Mans race, where they secured the top three positions and several other spots in the top ten.

The phrase "Nobody's perfect" is used ironically to underscore that despite their near-total victory, Porsche continually strives for improvement.

The ad emphasizes the brand's commitment to excellence, suggesting that even the best can always become better.

Ad #2: Sharper Than You Think by WMF

This advertisement showcases the exceptional sharpness of the WMF Grand Gourmet knife with a Damascus blade.

The image cleverly shows the knife slicing through a thick wooden cutting board, with a piece of steak on top, split cleanly into two pieces.

This visual metaphor emphasizes the knife's superior cutting ability, suggesting that it is "sharper than you think."

Ad #3: Obesity by France Health Ministry

This ad portrays human bellies stacked like ice cream scoops on a cone to convey a message about obesity.

The ad suggests that obesity can start from a young age, implying the impact of consuming unhealthy, high-calorie foods like ice cream regularly.

The design cleverly uses the ice cream cone to symbolize the accumulation of fat and the importance of healthy eating habits from childhood.