🧠 1 Marketing Framework:

The AARRR Framework

The AARRR framework, also known as "Pirate Metrics," was developed by Dave McClure, and it focuses on the most crucial metrics for startup growth.

These metrics are: Acquisition, Activation, Retention, Referral, and Revenue.

Here’s how Netflix uses this framework:

1. Acquisition: Netflix attracts users through various channels like social media advertising, partnerships (e.g., bundling with mobile plans), and promotions (e.g., first month free). Each channel is constantly analyzed to see which brings in the most cost-effective and high-quality subscribers.

2. Activation: Once users sign up, Netflix focuses on getting them to start using the service by recommending popular shows immediately upon signup or offering personalized recommendations based on initial choices. This step is crucial to convert new sign-ups into active users.

3. Retention: To keep users subscribed, Netflix ensures a constant stream of new content and uses data-driven algorithms to suggest shows and movies that users are likely to enjoy, thus increasing the chances they will continue using the service month after month.

4. Referral: Netflix encourages existing users to refer friends by offering incentives like free subscription months. This not only helps in acquiring new customers but does so at a potentially lower cost due to the trust element introduced by personal recommendations.

5. Revenue: All the previous steps contribute to Netflix’s revenue through monthly subscription fees. Additionally, Netflix occasionally updates pricing and subscription models to maximize revenue while balancing user growth and retention.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Jeff Bezos on word-of-mouth marketing

Lesson #2: The virality model Sean Parker taught the early Facebook team

📱3 Ads That Will Blow Your Mind:

Ad #1: WWF

Principle Used: Visual Metaphor and Fear Appeal

This ad uses a dynamic visual metaphor—showing the "water" level on the billboard rising throughout the day—to create an emotional response and highlight the seriousness of rising ocean levels due to climate change.

It evokes a sense of urgency and fear, encouraging viewers to take action and support climate-saving initiatives before it’s too late.

Ad #2: Travel with Words by Penguin Books

Principle Used: Symbolism and Visual Metaphor

This ad from Penguin Books uses pictures where famous landmarks are made out of book pages.

It shows that by reading Penguin's books, you can go on exciting journeys without leaving your home.

This ad teaches us how powerful pictures can be to show what a product does, not just what it is.

It makes people see Penguin Books as their ticket to exploring new worlds, all through the magic of reading.

Ad #3: The World’s Cheapest Airline

Principle Used: Price Comparison and Value Proposition

This ad by Ad Professor contrasts the price of an everyday purchase (pizza for $19.99) with an extraordinary experience (a flight from London to Pisa for $19.99).

By highlighting the same price point, Ryanair emphasizes its unbeatable value, making travel seem more accessible than an ordinary dinner.

It leverages the contrast to make the offer memorable and persuasive.