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- 1-2-3: Loss Aversion, Seth Godin and Apple
1-2-3: Loss Aversion, Seth Godin and Apple
1 marketing framework, 2 lessons and 3 ads
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🧠 1 Marketing Framework:
Loss Aversion
Loss aversion is a principle where people prefer avoiding losses more than they enjoy gaining something of similar value.
In simpler terms, the pain of losing $10 feels stronger than the joy of finding $10.
Marketers use this idea to make offers more appealing by highlighting what you might lose if you don't act.
For example: A sale sign saying "Last Chance! Sale ends tomorrow" plays on loss aversion by suggesting you'll miss out on saving money if you don't buy now.
This tactic often encourages quicker decision-making and purchases.
🧑🏫2 Lessons From The Best Marketers:
Lesson #1: How To Convicne the Unconvinced by Seth Godin
Seth Godin on how to convince the unconvinced:
— Marketing Nerd (@Marketing_Nerd_)
3:11 AM • Dec 16, 2024
Lesson #2: Give, give, give, give before you ask by Alex Hormozi
Alex Hormozi's most impactful marketing lesson is the concept of offering immense value before expecting anything in return.
He emphasizes that businesses should focus on generously helping their target audience first, without immediately asking for a sale.
For example: If you run a gym, instead of just selling memberships, you could offer free, high-quality nutritional guides or workout plans.
By doing this, you build trust and credibility with potential customers, making them more likely to buy from you later.
This approach shifts the focus from selling to serving, creating a loyal customer base that feels valued.
📱3 Ads That Will Blow Your Mind:
Ad #1: Nike
Principle used: Festive association and product placement.
This ad combines Christmas spirit with Nike's Air Jordans by humorously showing Santa’s legs clad in the sneakers coming down the chimney.
It cleverly links the product to the holiday excitement and gifting season.
The ad positions Air Jordans as the ultimate gift, using humor and festive visuals to appeal to both sneaker lovers and holiday shoppers.
Ad #2: Lego
Principle used: Imagination and aspirational storytelling.
This LEGO ad shows a child inside a life-sized astronaut suit made of LEGO bricks, symbolizing how play fuels dreams and creativity.
The message "Build the future" encourages children (and parents) to see LEGO as a tool to build their imagination and achieve big dreams.
It highlights how simple toys can inspire future possibilities, linking fun with aspiration.
Ad #3: Apple
Principle used: Abundance and simplicity.
This Apple ad for iPod + iTunes showcases a funnel of music albums flowing into a single iPod.
It communicates two powerful ideas: endless music choices (abundance) and the ability to carry them all in one small device (simplicity).
This visual reinforces Apple’s message of convenience and innovation, appealing to music lovers who want their entire library on the go.
🔗 Valuable Links:
TikTok Shop sales surpass $100M on Black Friday 😱 (Read Here)
How To Sell Without Being Salesy 🤔 (Learn Here)
The marketing masterclass behind the comeback of Formula 1 🏎️ (Read Here)
Thank you for reading.
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See you 🫡
- Armaan