🧠 1 Marketing Framework:

Fear of Missing Out (FOMO)

Fear of Missing Out (FOMO) is a marketing framework that plays on people's anxiety about missing out on exclusive opportunities, experiences, or products.

It works by creating urgency or scarcity, like limited-time offers, exclusive deals, or countdowns.

FOMO drives action because people don't want to feel left out or regret not acting fast.

For example, brands often use phrases like "Only 2 left in stock" or "Sale ends in 24 hours" to nudge customers into making quick decisions.

This technique taps into our natural fear of losing out, making it a powerful way to boost sales or engagement.

By emphasizing exclusivity and urgency, FOMO marketing makes customers prioritize your offer over competitors.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Startups should not have growth teams

Alex Schultz points out a common mistake startups often make: Startups should not have growth teams.

The whole company should be the growth team.

The CEO should be the head of growth.

You need someone to set a north star for you about where the company wants to go, and that person needs to be the person leading the company, from what I’ve seen.

Lesson #2: Jeff Bezos on word-of-mouth marketing

📱3 Ads That Will Blow Your Mind:

Ad #1: It Has To Be by Heinz

Principle used: Brand Dominance through Unconscious Bias

This ad plays on the idea that Heinz is so iconic that even when people are using generic ketchup, they subconsciously wish it were Heinz.

It reinforces Heinz's status as the gold standard for ketchup.

By subtly associating generic products with their own brand, Heinz strengthens customer loyalty and preference.

Ad #2: Eat More Chikin by Chick-fil-A

Principle used: Humor and Personification.

This ad uses humor by having cows "advocate" for eating chicken instead of beef.

The CTA "EAT MOR CHIKIN" adds charm and makes the message memorable.

By personifying cows, Chick-fil-A creates a playful and lighthearted connection with their audience, making their brand stand out and more likable in the crowded fast-food market.

Ad #3: One Comma by Grammarly

Principle used: Clarity and Humor.

This Grammarly ad uses a humorous example to show how punctuation changes meaning.

By presenting the phrase “Let’s eat, Grandma” versus “Let’s eat Grandma,” it highlights the importance of grammar in everyday communication.

The humor makes the lesson memorable and demonstrates Grammarly’s value in helping users write clearly and avoid embarrassing mistakes.