🧠 1 Marketing Framework:

Fogg Behavior Model

The Fogg Behavior Model, developed by Dr. BJ Fogg, explains that behavior occurs when three elements converge: Motivation, Ability, and Trigger.

For a user to take action, they need sufficient motivation, the ability to perform the task, and a well-timed trigger to nudge them.

Here’s how Duolingo uses the Fogg Behavior Model:

1. Motivation:
Duolingo keeps users motivated through gamification. Elements like streak rewards, leaderboards, and fun graphics create a sense of accomplishment. The competitive nature and the promise of “mastering a new language” give users a compelling reason to return.

2. Ability:
Duolingo simplifies learning by offering bite-sized lessons that are easy to complete. Users don’t need to dedicate hours; a 5-minute session is enough. By lowering the effort required, Duolingo makes it easier for people to integrate language learning into their daily lives.

3. Trigger:
Duolingo sends timely daily notifications to remind users to complete their lesson. The app leverages push notifications like “Don’t break your streak!” to prompt action at just the right moment, ensuring users stay engaged.

The Fogg Behavior Model helps Duolingo turn a daunting task like learning a new language into an engaging and consistent habit.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: A complete marketing strategy in 3 mins by Gary Vee

Lesson #2: Philip Kotler on creating a strong brand

📱3 Ads That Will Blow Your Mind:

Ad #1: Rolex

Principle used: Social Proof and Prestige Association

This ad leverages the power of social proof by associating Rolex with high-stakes negotiations at a prestigious location, Geneva's Palais des Nations.

It implies that influential leaders and decision-makers trust Rolex, positioning it as a symbol of power and success.

By associating the brand with global authority figures, it reinforces Rolex as the ultimate status symbol for those who aspire to lead and influence.

Ad #2: Citroën 2CV

Principle used: Contrast and Humor

This ad cleverly uses contrast by comparing the Citroën 2CV with luxury and high-performance vehicles like Ferrari, Rolls-Royce, and Porsche.

The comparisons emphasize specific advantages of the 2CV (speed, practicality, affordability) in an exaggerated yet humorous way.

By doing so, the ad highlights the value and practicality of the Citroën 2CV while engaging the audience with wit and relatability, making it memorable and persuasive.

Ad #3: Seth & Riley’s Garage

Principle used: Curiosity and Self-Aware Humor

This ad uses curiosity by making the headline so absurd and self-deprecating that it compels viewers to read further just to understand the context.

The self-aware humor aligns perfectly with the brand’s playful personality, leaving a memorable impression.

This strategy grabs attention in an overcrowded advertising space and effectively communicates the product's bold, unorthodox brand identity.