🧠 1 Marketing Framework:

Customer Journey Mapping

Customer journey mapping is a process of visualizing the customer’s experience with a brand from the first touchpoint to post-purchase interactions.

It’s a useful tool for businesses to understand how their customers interact with their products or services and identify areas of improvement to enhance customer satisfaction.

The steps involved in customer journey mapping can vary depending on the specific approach or methodology used.

However, here is a general outline of the process:

1. Define the scope and goals: Identify the focus of the customer journey mapping exercise and the objectives you hope to achieve.

2. Identify personas: Create a list of customer personas and describe their characteristics, behaviors, and needs.

3. Map touchpoints: List out all the touchpoints or interactions that customers have with your brand or product.

4. Gather data: Collect data and insights about customer experiences at each touchpoint, including customer feedback, metrics, and observations.

5. Analyze the data: Review the data and identify patterns, pain points, and opportunities for improvement.

6. Map the customer journey: Create a visual map or diagram that illustrates the customer journey and highlights the key touchpoints, emotions, and pain points.

7. Identify improvements: Use the insights gathered from the mapping exercise to identify opportunities for improvement and create an action plan.

8. Implement changes: Make changes to your processes, systems, or communication to improve the customer experience.

9. Monitor and evaluate: Continuously monitor and evaluate the customer journey to ensure that improvements are having the desired impact and adjust as needed.

🧑‍🏫 2 Lessons From The Best Marketers:

Lesson #1: Advertising masterclass by David Ogilvy:

Lesson #2: Seth Godin on how to be a remarkable marketer:

📱 3 Ads That Will Blow Your Mind:

Ad #1: Two Ways To Go To Court by Nike

Principle Used: Contrast and Comparison

This Nike ad contrasts "the old way" with "the new way" of basketball shoes to highlight how much Nike sneakers have evolved.

It draws attention to the improvements in style, comfort, and performance.

You can use this strategy by comparing old methods or products with your new and advanced products in your marketing to show clear advancements and benefits.

Ad #2: Zero Stars by The Bible App

Principle Used: Ironic Humor

This ad uses a surprising twist of humor by having Satan give a Bible app a bad review.

It's funny because it's so unexpected, catching people's attention and making them remember the ad.

You can use this kind of unexpected humor in your marketing to help your message stick with people.

Ad #3: DIY by CornHub

Principle Used: Double Meaning

This ad uses a double entendre (meaning) with the term "DIY," typically known for 'Do-It-Yourself' crafts, to playfully suggest a different type of self-service, reflecting the adult nature of Pornhub.

The visual of a hand with the letters "DIY" also emphasizes the message.

This strategy can create memorable and impactful ads by layering meanings that engage audiences on more than one level.