🧠 1 Marketing Framework:

Contrast Principle

The Contrast Principle in marketing highlights the differences between two options to make one stand out more.

When people see two things side by side, their minds are naturally drawn to how they differ.

Marketers use this principle to show why their product is better by placing it next to something less desirable or less effective.

This strategy makes the product’s advantages seem more noticeable, creating a stronger impression.

🧑‍🏫 2 Lessons From The Best Marketers:

Lesson #1: The Power of Sending Email Daily by Ben Settle

Ben Settle teaches that sending daily emails to your subscribers can significantly boost engagement and sales.

The core lesson here is not just to email often, but to make each email valuable to the reader.

Whether you're sharing a tip, telling a story, or offering a special deal, the goal is to provide content so interesting that your audience actually looks forward to your emails.

This frequent contact helps keep your brand on their minds, building a strong relationship over time.

Lesson #2: Understand Your Customer’s Journey by Ryan Deiss

Ryan Deiss teaches that successful marketing hinges on mapping out and understanding the customer journey—essentially, the steps a customer takes from learning about your brand to making a purchase.

He stresses the importance of crafting a marketing funnel, which is a strategy that attracts potential customers with general, valuable content first.

As these prospects show interest, you gradually introduce more specific information and interactions that align with their increasing curiosity about your product or service.

Finally, when they're sufficiently engaged and considering a purchase, you present them with a compelling offer that's hard to resist.

📱 3 Ads That Will Blow Your Mind:

Ad #1: Pass It On by Chipotle

Principle used: Humor and Double Entendre

Chipotle uses humor and a clever play on words to grab attention.

By saying, "Usually, when you roll something this good, it’s illegal," they create a memorable, lighthearted comparison between rolling a burrito and the idea of rolling something "illegal."

This clever wording makes Chipotle’s burrito seem irresistible while also connecting with younger audiences who appreciate humor and bold messaging.

Ad #2: Get Into It by Game Boy

Principle used: Emotional Appeal

This ad humorously addresses the feeling of not having a date by offering a lighthearted alternative: spending time with a Game Boy.

By suggesting that playing Mario Golf can keep you entertained without needing social plans, it connects with those who might feel left out, offering comfort in gaming.

The clever, relatable tone creates a bond with the audience, positioning the Game Boy as a companion and a source of joy.

Ad #3: Impossible Is Nothing by Adidas

Principle used: Emotional Connection

This Adidas ad uses a minimalist approach to convey a powerful message: "Running needs nothing but you."

By showing barefoot children running on bare ground, the ad emphasizes that running isn’t about having the latest gear but rather the passion and determination within.

This connects emotionally with viewers, highlighting Adidas’s message of empowerment with its tagline, “Impossible is nothing.”