🧠 1 Marketing Framework:

Brand Equity Pyramid

The Brand Equity Pyramid, developed by Kevin Lane Keller, outlines how brands build strong customer relationships by progressing through four key stages:

Brand Awareness, Brand Meaning, Brand Response, and Brand Resonance.

Example:

Brand Awareness – Apple ensures everyone knows about its brand through high-profile product launches, sleek advertising, and retail presence. Even non-customers recognize Apple’s name and logo instantly.

Brand Meaning – Apple builds strong brand associations by positioning itself as innovative, premium, and user-friendly. The focus on design, simplicity, and cutting-edge technology reinforces the perception that Apple is different from competitors.

Brand Response – Customers perceive Apple products as high-quality, reliable, and status-enhancing. Owning an iPhone or Mac is often seen as a lifestyle choice rather than just a tech purchase.

Brand Resonance – This is the final and strongest stage, where customers become loyal advocates. Apple fans line up for new releases, defend the brand online, and prefer Apple over competitors even if alternatives are cheaper or have better specs. The Apple ecosystem (iPhone, Mac, iPad, AirPods) strengthens this loyalty by making switching difficult.

By following the Brand Equity Pyramid, Apple turns customers into lifelong brand advocates.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: How Nescafe broke into tea loving country Japan

Lesson #2: Day Trading Attention by Gary Vee:

📱3 Ads That Will Blow Your Mind:

Ad #1: Tabasco Sauce

Principle used: Exaggeration in Advertising

This ad for Tabasco sauce creatively exaggerates the product’s spiciness by showing corn on the cob popping into popcorn.

The visual metaphor suggests that Tabasco is so hot it can literally "cook" food.

This humorous and dramatic exaggeration makes the ad instantly memorable, reinforces the product’s heat, and grabs attention, making consumers associate Tabasco with extreme spiciness.

Ad #2: Kitkat

Principle used: Contextual Marketing & Visual Metaphor

This ad cleverly integrates KitKat’s "Have a break, have a KitKat" slogan into a relatable modern scenario—back-to-back Zoom calls.

By replacing a meeting slot with a KitKat bar in a daily schedule, the ad visually emphasizes the importance of taking a break.

It resonates with busy professionals and remote workers, reinforcing KitKat’s brand positioning as the go-to snack for relaxation.

Ad #3: Vaseline

Principle used: Visual Metaphor

This Vaseline ad uses a cracked, aged painting to symbolize dry skin, making the problem instantly recognizable.

The act of applying Vaseline to the painting implies that the product can restore moisture and smoothness.

This clever visual metaphor simplifies the product's benefit without words, making it both striking and memorable.