🧠 1 Marketing Framework:

Ben Franklin Effect

The Ben Franklin Effect is a psychological principle where people are more likely to like someone after doing them a favor.

This works because when someone helps you, they subconsciously justify their actions by thinking they must like you, creating a positive bond.

Example: Amazon’s product review system uses this principle.

When customers are asked to leave reviews after a purchase, they invest effort in helping the company and other buyers.

This small favor strengthens their connection with Amazon, increasing loyalty and making them more likely to shop there again.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: The Power of Sales Funnel by Russell Brunson

Russell Brunson's most valuable marketing lesson is the power of sales funnels.

Brunson teaches that understanding your customer's journey from awareness to purchase is crucial.

For example: Imagine you're selling an online course. Start by offering something free, like an eBook, to attract potential customers (awareness).

Next, introduce a low-cost item to get them to make their first purchase (interest). Finally, lead them towards buying your course (decision and action).

Brunson’s approach shows that guiding customers through a structured process, or funnel, makes them more likely to buy as each step builds trust and value.

Lesson #2: Three Marketing Secrets by Dan Kennedy

📱3 Ads That Will Blow Your Mind:

Ad #1: Mercedes Benz

Principle used: Emotional appeal through holiday symbolism

This ad cleverly uses the Mercedes-Benz grille and logo to resemble a glowing Christmas tree topper.

It connects the brand to the joy and elegance of the holiday season, evoking warmth and nostalgia.

By aligning Mercedes-Benz with festive emotions, the ad creates a memorable impression and subtly reinforces the car as a luxurious "gift" for the holidays.

Ad #2: Oldtimer

Principle used: Creativity and humor

This ad for Oldtimer rest stops uses the tunnel entrance as a mouth, humorously portraying the road as being "eaten."

The slogan, "All you can eat," reinforces the message in a fun and memorable way.

By combining visual creativity with humor, the ad grabs attention and effectively communicates the idea of an abundant dining experience for travelers.

Ad #3: Burger King

Principle used: Competitive humor and differentiation

This Burger King ad cleverly mocks McDonald's by referring to their iconic clown mascot, Ronald McDonald, while positioning itself as the superior choice by playing on its name, "King."

The humor grabs attention, creates a playful rivalry, and reinforces Burger King as the "better" dining option.

This ad effectively appeals to brand loyalty and humor-loving audiences.