🧠 1 Marketing Framework:

The Zeigarnik Effect

The Zeigarnik Effect is based on the idea that people remember uncompleted tasks better than completed ones.

Marketers use this to their advantage by creating ads and campaigns that 'interrupt' the narrative or leave a story unfinished, sparking the audience's natural curiosity and keeping the brand at the top of their mind.

For example: A TV show might end an episode on a cliffhanger, compelling viewers to tune in next time.

Similarly, a brand could release a series of ads where the story unfolds bit by bit, keeping viewers engaged over time as they anticipate the conclusion.

This approach ensures the audience stays interested and the brand remains at the forefront of their thoughts.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Deliver Value Before Selling by Iman Gadzhi

Iman Gadzhi emphasizes the significance of providing value before expecting any sales.

His central marketing lesson is that by consistently delivering valuable content and knowledge for free, you establish trust and credibility with your audience.

Iman shares valuable insights and strategies on his social media platforms which builds a relationship with his followers.

This approach positions him as an authority in his niche and when he do make an offer, his audience is more likely to respond positively because they trust his expertise.

Lesson #2: Sell Benefits Over Features by Ramit Sethi

One powerful marketing lesson from Ramit Sethi is the concept of selling benefits over features.

Sethi teaches that customers buy products for what they can do for them, not just for their features.

For example: Instead of marketing a drill for its high-speed rotation and durability, focus on the benefit: the drill enables you to easily make holes for hanging your family photos.

📱3 Ads That Will Blow Your Mind:

Ad #1: Nose Hair by Panasonic

The Panasonic ad cleverly uses utility wires to represent long nose hairs coming out from a man's nose, illustrating the need for their nose hair trimmer.

This visual pun draws the viewer's eye and humorously communicates the product's purpose.

It's a simple yet effective way to show how the trimmer can help maintain grooming and personal care.

Ad #2: Empty Chair by Guinness

The "Empty Chair" ad by Guinness is a powerful marketing piece that uses emotion to connect with its audience.

It features a bar where one chair is always left empty, symbolizing the absence of a community member who is serving in the military.

The ad highlights themes of loyalty, hope, and anticipation for safe return.

Ad #3: Love It or Hate It by Marmite

The "Love It or Hate It" ad by Marmite plays on the fact that people have strong opinions about the taste of their product - it's polarizing.

By using bright, contrasting colors and a clear division, the ad asks the audience to decide where they stand: do they love or hate Marmite?

It's a clever marketing strategy because it sparks curiosity and conversation, encouraging people to try the product to determine their own reaction.