🧠 1 Marketing Framework:

The Verbatim Effect

The Verbatim Effect is a psychological phenomenon where people remember the gist of information rather than the precise details.

This is particularly relevant in marketing, where memorable slogans or key phrases have a significant impact.

A classic example of this is McDonald's with its slogan "I'm lovin' it."

This simple, catchy phrase encapsulates the brand’s message of enjoyment and satisfaction associated with their food.

McDonald's strategically uses this slogan across all advertising platforms, ensuring it is easy to remember while effectively conveying the overall experience it promises.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson 1: Build the Right Size Company by Seth Godin

Seth Godin was asked what his advice to new startups is on getting traction.

Here’s what he said:

Lesson 2: How to get people to buy from you even when they say “no” by Dan Kennedy

In this video, Dan Kennedy believes the biggest mistake people make after facing a rejection is not following up.

Check out this 73 seconds clip:

📱3 Ads That Will Blow Your Mind:

Ad #1: Travel with Words by Penguin Books

The "Travel with Words" ad from Penguin Books uses pictures where famous landmarks are made out of book pages.

It shows that by reading Penguin's books, you can go on exciting journeys without leaving your home.

This ad teaches us how powerful pictures can be to show what a product does, not just what it is.

It makes people see Penguin Books as their ticket to exploring new worlds, all through the magic of reading.

Ad #2: Security Glass by 3M

The "Security Glass" ad by 3M showcases a stack of real money behind their security glass at a bus stop, daring passersby to break it.

This live demonstration cleverly highlights the strength and reliability of 3M's security glass.

The lesson is the impact of showing a product's benefit in a real-world scenario.

Ad #3: China to Australia by FedEx

The FedEx "China to Australia" ad cleverly uses two people, one from China and the other from Australia to show how fast and reliable their shipping service is from China to Australia.

This smart use of images makes it easy for people to understand and remember FedEx for quick international deliveries.

The main takeaway is how creative visuals can make a brand stand out by showing its benefits in an easy-to-grasp way.