🧠 1 Marketing Framework:

STP Model

The STP Model is a strategic marketing framework that stands for Segmentation, Targeting, and Positioning.

This approach helps brands identify and prioritize opportunities in the marketplace by breaking the market into distinct segments, effectively targeting specific segments, and positioning their offerings to appeal directly to those segments.

Coca-Cola leverages this model to build its marketing campaigns.

Segmentation: Coca-Cola divides the market into segments based on age, lifestyle, and taste preferences.

Targeting: They target specific segments with tailored products like Diet Coke for health-conscious adults and Coca-Cola Zero for younger consumers seeking zero-calorie options.

Positioning: Coca-Cola positions itself as a universally enjoyable beverage, fostering a global identity of sharing and happiness. This strategic application ensures Coca-Cola meets diverse consumer needs and maintains market leadership.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson 1: Seth Godin on marketing to the masses

In this clip, Seth Godin explains the importance of efficiency and uniformity in product manufacturing and marketing.

Henry Ford’s strategy of using only black paint to speed up production underscores the significance of streamlining processes for cost reduction.

Moreover, he illustrates how marketers create broad appeal by standardizing products to cater to mass markets, as seen with American cheese and Heinz ketchup.

Lesson 2: South Park creators gave the greatest lesson on storytelling ever

South Park's Golden Rule: You need to fit "But" or "Therefore" between every scene.

Listen to this clip from the creator:

📱3 Ads That Will Blow Your Mind:

Ad #1: Hard Rock by Marshall

In their clever “Hard Rock” and “Metal” campaigns, Marshall features literal rocks-wearing headphones to deliver visual puns.

The humorous campaign connects to their music heritage while appealing to rock fans.

By embracing its roots and humor, Marshall resonates with music fans, reinforcing its iconic legacy while remaining fresh.

Ad #2: Some Toys Never Die by Duracell

Terrifying but brilliant, this is one of those print ads that shouldn't work but somehow does.

The advertisement for Duracell features a sinister-looking doll in the doorway of a little girl's playroom, accompanied by the tagline 'Some toys never die'.

The tagline suggests that with Duracell batteries, toys can last for an unnervingly long time, playing on the theme of endurance and reliability.

Ad #3: Hungry Copywriter by McCann Bristol

This McCann Bristol ad cleverly uses a visual pun to attract attention to its job opening for a "hungry copywriter.

The simplicity of the visual, combined with the passion for copywriting, makes this a creative and memorable recruitment ad.

The call to action is clear, inviting applicants to apply before a set deadline, emphasizing urgency and the competitive nature of the position.