🧠 1 Marketing Framework:

Priming

In marketing, priming is a strategic technique that involves changing or influencing people’s frame of mind before encountering a particular marketing message or product.

This technique benefits from the consumer’s subconscious in the process of persuading him/her to accept a marketing message better.

Priming is best used by Coca-Cola, especially during the festive season.

They display some of their ads with families, the togetherness that a family feels, most of the time in winter.

Consequently, the brand Coca-Cola communicates the message to the consumers that any time they come across each of the advertised Coca-Cola products they should expect to have some feelings like; warm feelings of spending some good time with their families.

This mechanism helps the consumer select Coca-Cola during shopping to celebrate the holidays because it puts the person in a happier and better mood with the help of the product.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Focus more on your product, instead of marketing

Lesson #2: South Park creators gave the greatest lesson on storytelling ever

📱3 Ads That Will Blow Your Mind:

Ad #1: Save Paper - Save the Planet by WWF

The WWF "Save Paper - Save the Planet" campaign stands out as a powerful example of how simplicity and creativity can be used to convey an important message.

This campaign effectively uses a visual metaphor, showing a stack of paper transitioning into a forest, to illustrate the impact of paper use on deforestation.

It shows the power of visual storytelling in conveying important messages, showing that complex ideas can be effectively communicated without relying on detailed data or lengthy explanations.

Ad #2: Our Blades Are F***ing Great by Dollar Shave Club

This campaign was launched in 2012 and it disrupted the razor industry with a straightforward message.

This ad features the company's founder, Michael Dubin, in a humorous and irreverent video introducing Dollar Shave Club's subscription-based razor service.

Their marketing strategy was simple—a no-nonsense solution to a common problem.

Ad #3: 10000% Better Than Our Rivals by Wendy’s

This ad is a bold and confident declaration in the competitive fast-food landscape.

It strategically positions Wendy's as a contender and a superior choice among its competitors.

By claiming to be 100% better, Wendy's communicates a clear message of quality, freshness, and taste.