🧠 1 Marketing Framework:

Liking

Liking is a powerful principle of influence and persuasion, rooted in the simple reality that people are more inclined to agree with or be persuaded by someone they like.

Consider a scenario where you're looking to buy a new smartphone.

You enter a store and are greeted by two salespeople: one immediately starts listing off technical specifications, while the other smiles warmly, comments on the phone case you're carrying that matches their own, and shares how they recently switched to this brand and loved the experience.

Despite both salespeople providing similar information about smartphones, you find yourself leaning towards the recommendation of the second salesperson.

Why?

Because you like them more, they tried to find common ground, complimented you, and shared a personal story you could relate to.

This salesperson used the principle of liking effectively, making their advice more trustworthy and appealing.

At its core, liking is based on the idea that we are more likely to be influenced by people who are similar to us, who pay us compliments, and with whom we share a common goal.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: The Power of Research by David Ogilvy

David Ogilvy, also called the "Father of Advertising," often referred to the importance of research and clarity in marketing.

Ogilvy believed that understanding the customer deeply through thorough research is the cornerstone of effective advertising.

He argued that marketers must delve into the psyche of their target audience, understanding their desires, needs, and how they think.

This depth of insight ensures that the message crafted not only reaches the audience but resonates with them on a personal level.

Lesson #2: The Value of Action by Dan Kennedy

A critical lesson from Kennedy is the emphasis on response-driven marketing efforts.

He teaches that every marketing piece should compel action, whether it's a phone call, a website visit, or a purchase.

Kennedy's philosophy centers on the idea that marketing is not about creativity for creativity's sake; it's about getting measurable, actionable results.

📱3 Ads That Will Blow Your Mind:

Ad #1: Designed for Driving Pleasure by BMW

The "Designed for Driving Pleasure" ad by BMW is a brilliant example of advertising that focuses on the emotional experience of using a product, rather than just its features.

“People don't just buy cars for owning a car; they buy them for the feeling they get when driving.”

This ad shows that effective marketing is about understanding and speaking to the desires and emotions of your audience.

Ad #2: Still Going by Energizer Batteries

The "Still Going" campaign by Energizer Batteries is iconic for its simplicity and effectiveness in conveying the product's main benefit: long-lasting power.

The star of the campaign is the Energizer Bunny, a pink toy rabbit that beats a drum and just keeps going, powered by Energizer batteries.

This visual is straightforward yet memorable, symbolizing the product's durability and reliability in a way that anyone can understand.

Ad #3: Pass the Heinz by Heinz

The "Pass the Heinz" ad campaign is a masterclass in the art of simplicity and suggestion.

Instead of showing the product—Heinz ketchup—the ads feature images of foods that typically go well with ketchup, like fries or a burger, but without any ketchup in sight.

The only text, "Pass the Heinz," acts as both a call to action and a subtle nudge to the viewer's imagination, prompting them to mentally "fill in the blank" by imagining adding Heinz ketchup to the meal.