🧠 1 Marketing Framework:

Inbound Marketing: Attract, Engage, Delight

Inbound Marketing is a framework used by many successful brands like HubSpot to attract, engage, and delight customers.

• Attract: The first stage involves creating content that draws potential customers to your brand. This can be achieved through blogs, social media, SEO optimization, and other content marketing strategies. The idea is to be present where your audience is actively seeking information.

Example: HubSpot itself employs inbound marketing through its blog, offering valuable resources on topics like digital marketing, sales, and customer service. By providing insights and solutions, HubSpot attracts businesses looking to enhance their online presence.

• Engage: Once you've attracted visitors, the next step is to engage them further. This involves using tools like email marketing, social media interaction, and personalized content to connect with your audience. Engagement builds a connection and establishes your brand as a trusted resource.

Example: Moz, a company specializing in SEO software, engages its audience through webinars, online communities, and interactive tools. By providing valuable insights, Moz strengthens its relationship with users.

• Delight: The final stage is to go beyond customer satisfaction and actively work to delight your audience. This can involve exceptional customer service, personalized experiences, and ongoing support. Delighted customers are more likely to become advocators for your brand.

Example: Zappos, an online shoe and clothing retailer, excels in customer delight. Their customer service, including free shipping and easy returns, goes beyond expectations, turning satisfied customers into loyal advocates.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Permission Marketing by Seth Godin

Seth Godin’s philosophy revolves around building and maintaining relationships with consumers based on their consent. It emphasizes earning the right to engage with your audience rather than intrusively interrupting their attention.

In a world full of advertising noise, Godin's lesson is clear – seek permission before delivering your message.

An example of Permission Marketing can be seen in the success of email newsletters. When individuals willingly subscribe to newsletters, they give explicit permission for brands to communicate with them. Brands that deliver valuable content through these newsletters not only maintain permission but also strengthen the relationship with their audience.

Lesson #2: Create and Deliver Value by Philip Kotler

Philip Kotler, often referred to as the "Father of Modern Marketing," has one fundamental lesson:

Successful marketing is not just about selling products or services; it's about understanding and fulfilling customer needs.

This involves a deep knowledge of the target market, identifying customer desires, and crafting offerings that exceed their expectations.

By consistently creating and delivering value, brands can differentiate themselves in the market, build strong brand equity, and foster long-lasting relationships with customers.

📱3 Ads That Will Blow Your Mind:

Ad #1: Girls Don't Poop by Poo-Pourri's (2013)

This advertisement is a masterclass in breaking taboos with humor and transforming an everyday product into a cultural phenomenon.

The brand, specializing in toilet deodorizers, tackled the awkward and often avoided topic of bathroom odor with a comical approach.

The humor is cleverly interwoven with the central message – Poo-Pourri prevents embarrassing bathroom odors.

What makes this ad remarkable is its ability to address a traditionally sensitive and private topic openly.

Ad #2: Dunk In The Dark by Oreo (2013)

Oreo's "Dunk in the Dark" Super Bowl ad in 2013 was a stroke of real-time marketing genius.

When a power outage occurred during the Super Bowl, plunging the stadium into darkness, Oreo seized the moment by swiftly creating a simple yet impactful tweet.

This brilliantly spontaneous and timely response showcased Oreo's agility in leveraging cultural moments for brand promotion.

The ad resonated widely on social media, earning praise for its wit and quick thinking.

Ad #3: Unsung Hero by Thai Life Insurance (2014)

This 3 mins video tells the story of a selfless and compassionate insurance agent who performs acts of kindness without seeking recognition or reward.

The ad follows the agent as he engages in random acts of kindness, helping strangers in various ways.

The emotional impact of "Unsung Hero" lies in its ability to connect the values of kindness and empathy with the idea of insurance as a means to secure a better future.

The lesson from "Unsung Hero" is that emotional storytelling can elevate insurance advertising from a transactional necessity to a brand associated with empathy and human connection.