🧠 1 Marketing Framework:

The Halo Effect in marketing refers to the tendency of consumers to positively rate a product based on a favorable perception of the brand's other products or attributes.

Essentially, one positive attribute casts a "halo" over other aspects of the brand.

For example: When Apple releases a new product, consumers tend to view it positively because of their prior experiences or perceptions to the quality of Apple’s products.

This predisposition means that new products are often welcomed with enthusiasm, even before their merits are fully proven, purely because they carry the Apple logo.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Sell stories, not products by Seth Godin

Lesson #2: PayPal’s Viral Marketing explained by Elon Musk

📱3 Ads That Will Blow Your Mind:

Ad #1: Staircase vs Escalator by DHL

This ad creatively labels DHL as an escalator to emphasize the brand's promise of speed and efficiency.

On the other hand, it compared its competitor “FedEx” to stairs, calling it a slower alternative.

It positions DHL as a quicker and smoother way to get your packages deliver to you.

Ad #2: Alternative Energy Source by Glaceau

This advertisement by Glaceau for their product VitaminWater cleverly presents the drink as an "Alternative Energy Source."

By visually aligning the beverage with a charger to power electronic devices, the ad suggests that VitaminWater energizes people in a similar way.

It appeals directly to busy, on-the-go individuals, positioning VitaminWater as essential to maintaining their energy levels throughout the day.

Ad #3: Bad breath affects those closest to you by Listermint

This Listermint ad uses shock and humor to drive home the message about the effects of bad breath.

It depicts an emergency scenario where the paramedic, instead of focusing solely on the patient, is overwhelmed by the patient's bad breath.

The tagline "Bad breath affects those closest to you" ad cleverly uses humor to address a sensitive issue, encouraging viewers to use Listermint mouthwash to avoid such awkward situations