🧠 1 Marketing Framework:

The Halo Effect

The Halo Effect is a psychological phenomenon where a positive impression in one area influences opinion in another area.

In marketing, if people like one thing about a product or brand, they're inclined to have a positive predisposition towards everything about it.

For example: If a brand is known for its excellent customer service, customers might also believe the quality of their products is high, even if they haven’t tried them yet.

This effect is why brands often use celebrities in ads; the positive feelings fans have for the celebrity transfer to the product.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: The Power of Sending Email Daily by Ben Settle

Ben Settle teaches that sending daily emails to your subscribers can significantly boost engagement and sales.

The core lesson here is not just to email often, but to make each email valuable to the reader.

Whether you're sharing a tip, telling a story, or offering a special deal, the goal is to provide content so interesting that your audience actually looks forward to your emails.

This frequent contact helps keep your brand on their minds, building a strong relationship over time.

Lesson #2: Understand Your Customer’s Journey by Ryan Deiss

Ryan Deiss teaches that successful marketing hinges on mapping out and understanding the customer journey—essentially, the steps a customer takes from learning about your brand to making a purchase.

He stresses the importance of crafting a marketing funnel, which is a strategy that attracts potential customers with general, valuable content first.

As these prospects show interest, you gradually introduce more specific information and interactions that align with their increasing curiosity about your product or service.

Finally, when they're sufficiently engaged and considering a purchase, you present them with a compelling offer that's hard to resist.

📱3 Ads That Will Blow Your Mind:

Ad #1: Sugar Free by Chupa Chups

This Chupa Chups ad cleverly showcases its sugar-free lollipop by featuring ants, which are typically attracted to sugary foods, deliberately ignoring the lollipop.

The image instantly communicates the product’s sugar-free attribute in a way that’s easy for anyone to understand: even ants won't touch it, so it must have no sugar.

It's a smart, visual way to deliver the message without saying much at all, proving that a picture is worth a thousand words.

Ad #2: Lightbulb by The Economist

The Economist's "Lightbulb" ad is a brilliant example of interactive advertising.

It features a large lightbulb on a bright red background that literally lights up when someone walks underneath it.

The metaphor is clear: The Economist sparks ideas or 'lightbulb' moments.

The ad implies that reading The Economist stimulates your intellect, igniting bright ideas just like the lightbulb that turns on.

Ad #3: Heaven and Hell by Samsonite

The "Heaven and Hell" ad by Samsonite displays a striking visual metaphor with one half depicting a serene, orderly heaven, and the other, a chaotic, fiery hell.

Luggage is shown surviving unscathed in the hellish scene below.

This creative contrast shows the durability and strength of Samsonite's products, able to withstand even the most extreme conditions.

It conveys that no matter where you go or what happens, Samsonite luggage is designed to protect your belongings