🧠 1 Marketing Framework:

The Framing Effect

The Framing Effect is the principle that states the way information is presented influences how it is perceived and acted upon.

If a product is framed positively, people are more likely to be drawn to it.

For instance, labeling meat as "80% lean" VS "20% fat" affects customer choices despite the two being equivalent.

A brand might advertise a glass as "half full" to evoke optimism rather than "half empty."

The key is in the presentation: highlighting the positive aspects of a product or situation tends to be more persuasive than focusing on the negatives.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: The Power of Storytelling by Sam Parr

Sam Parr, the founder of The Hustle, believes that storytelling is the most powerful tool in marketing.

His key lesson is to build a narrative around your product that connects with the audience on a personal level.

Instead of just selling a product or service, tell a story about how it can impact the customer's life, solve a problem, or fulfill a desire.

This approach turns a brand into a relatable character in the customer's life story, making it more memorable and engaging.

Lesson #2: Validation by Noah Kagan

Noah Kagan, the founder of AppSumo, emphasizes the importance of 'validation' in marketing.

Before investing heavily in a new product or campaign, you should first validate the idea with real customers.

This can mean selling a prototype, running a small-scale campaign, or simply calculating customer interest through surveys.

The aim is to ensure there’s a market for your product before committing significant resources, thus reducing risk and maximizing the potential for success.

📱3 Ads That Will Blow Your Mind:

Ad #1: 800x Zoom by Orion

This ad by Orion Telescopes showcases the power of magnification through a telescope.

It depicts three levels of zoom, each offering a closer view of the Moon with the last one humorously revealing an American flag with a "Made in China" tag.

This plays on the concept that with Orion's powerful telescopes, you can see such fine details, even something as tiny and unexpected as a tag on a flag at the surface of the Moon.

Ad #2: Bad breath affects those closest to you by Listermint

This Listermint ad uses humor to highlight the effects of bad breath in a place where you're closely surrounded by people - a church.

A preacher is seen addressing an empty set of pews directly in front of him, while the congregation is huddled far in the back pews.

The tagline "Bad breath affects those closest to you" drives the message home effectively, implying that Listermint mouthwash can prevent such socially awkward situations by freshening your breath.

Ad #3: Because Life Makes Wrinkles by Nivea

The Nivea Men ad cleverly uses an image of a man's furrowed brow, where the wrinkles appear as an aperture that a woman is playfully diving into.

This visual metaphor humorously captures the idea that stress can leave marks, like wrinkles.

Accompanied by the tagline "Because life makes wrinkles," the ad suggests that Nivea Men's anti-wrinkle cream can help address these signs of aging.