🧠 1 Marketing Framework:

Fear of Missing Out (FOMO)

Fear of Missing Out (FOMO) is a marketing technique where brands create a sense of urgency around their products or services to prompt quick action from consumers.

The idea is to make people feel if they don't act now, they'll miss out on something great.

For example: A brand might advertise a sale as "ending soon" or offer a limited release product, suggesting that once it's gone, it's gone for good.

By tapping into the natural human instinct to not want to miss out, you can use this framework drive faster purchasing decisions.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Understand Your Customer by Philip Kotler

Philip Kotler, also called the father of modern marketing, teaches that understanding your customer is the most important part of effective marketing.

He emphasizes creating value for customers by seeing the world from their perspective.

Research and truly know your customer's needs, desires, and pain points.

By doing so, you can create your products and marketing strategies to meet those needs better than your competition.

Lesson #2: Track and optimize marketing performance by Claude Hopkins

Claude Hopkins believed that advertising exists only to sell something and should be measured by the results it produces.

He insisted on the importance of understanding customers and their needs, writing copy that speaks to those needs, and then tracking the effectiveness of that advertising.

His key lesson: Use coupons, codes, and specific offers to track which ads are working, so you can invest only in marketing that gets real results.

📱3 Ads That Will Blow Your Mind:

Ad #1: The Lebron X by Nike

This Nike ad highlights the shoes' key features: they're "UNBREAKABLE," "LIGHTWEIGHT," and provide "EXPLOSIVENESS."

The ad focuses on the product's durability, comfort, and performance enhancement.

These qualities are highly desirable in athletic footwear.

Moreover, the shoe is displayed against a dark background, which makes the image of the sneaker pop and directs all attention to the product and its features.

Ad #2: Dreaming of A Holiday by Kielo Travel

This ad by Kielo Travel cleverly turns a binder into a metaphor for a relaxing holiday.

The metal rings of the binder are made to look like the ripples of a pool, suggesting that even during your busy workday, a vacation is just a dream away with Kielo Travel.

The message is clear: Kiielo Travel can turn your holiday dreams into reality, offering an escape from the boring routine captured by the office setting in the background.

Ad #3: Strawberry Ad by Colgate

This ad creatively illustrates the effectiveness of Colgate dental floss.

A strawberry, resembling the texture of gums, has seeds that are akin to trapped food particles.

Near it, Colgate dental floss is shown, suggesting that just as you would want to remove the seeds from the strawberry, you should use Colgate floss to clean between your teeth.