🧠 1 Marketing Framework:

The Decoy Effect

The Decoy Effect is a psychological trick used in marketing to influence your choice between two options by adding a third option that's deliberately less appealing.

Imagine Starbucks offers two sizes of coffee: A) a Tall for $3.5 and B) a Venti for $6.

It's a straightforward choice based on how much coffee you want and how much you're willing to spend.

Now, Starbucks introduces a third option, C) a Grande for $5.50, which is only slightly cheaper than the Venti but offers significantly less coffee.

In this scenario, the Grande (C) acts as the decoy. It's not as good a value as the Venti (B) when comparing volume to price.

The presence of the Grande makes the Venti appear as a much better deal for just a quarter more, nudging customers towards choosing the Venti over the Tall or the Grande.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Law of 33% by Tai Lopez

One of Tai Lopez’s most valuable lessons is the "Law of 33%," which suggests spending time with people from whom you can learn, peers to share experiences with, and students you can teach.

Applied to marketing, this means creating content that educates, engages, and inspires your audience.

By providing value across these levels, you build trust and authority, making your brand more appealing and relatable. This approach not only attracts followers but also converts them into loyal customers by consistently offering content that resonates with their needs and aspirations.

Lesson #2: Continuous Learning and Innovation by Ed Dale

Ed Dale’s most valuable lesson is the need for continuous learning and innovation in marketing strategies.

Dale emphasizes that what worked yesterday may not work today, so marketers must stay informed about the latest trends, technologies, and consumer behaviors.

This approach ensures that marketing efforts remain effective and competitive in a rapidly changing digital world.

📱3 Ads That Will Blow Your Mind:

Ad #1: Ok by Pepsi

The Pepsi ad that trolled Coca-Cola with the word "Ok" cleverly capitalized on a viral moment.

Coca-Cola had released an ad featuring a customer asking if Pepsi is okay when Coca-Cola is not available.

Pepsi turned this scenario into a marketing opportunity by creating an ad that embraced the word "Ok" but in a way that highlighted Pepsi's own brand confidence and appeal.

Ad #2: Doors by Weight Watchers

The Weight Watchers Doors ad features two doors, one wide (entrance) and one narrow (exit), symbolizing the challenge of losing weight and the journey to a healthier lifestyle.

This ad communicates the effectiveness of the Weight Watchers program in a simple yet powerful way, encouraging viewers to envision themselves succeeding in their weight loss journey with their program.

Ad #3: Defender Passport by Land Rover

The Land Rover Passport ad is a creative marketing campaign that showcases the vehicle's capability to take you on adventures to remote and challenging terrains, just like a passport enables travel to different countries.

The ad cleverly uses the image of a passport filled with stamps from off-road destinations, suggesting that owning a Land Rover is your ticket to exploring the world's most rugged landscapes.