🧠 1 Marketing Framework:

The Decoy Effect

The Decoy Effect is a psychological trick used in marketing to influence your choice between two options by adding a third option that's deliberately less appealing.

Imagine Starbucks offers two sizes of coffee: A) a Tall for $3.5 and B) a Venti for $6.

It's a straightforward choice based on how much coffee you want and how much you're willing to spend.

Now, Starbucks introduces a third option, C) a Grande for $5.50, which is only slightly cheaper than the Venti but offers significantly less coffee.

In this scenario, the Grande (C) acts as the decoy. It's not as good a value as the Venti (B) when comparing volume to price.

The presence of the Grande makes the Venti appear as a much better deal for just a quarter more, nudging customers towards choosing the Venti over the Tall or the Grande.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: How to get your first 100 users by Sam Altman

In the video, Sam Altman discusses 3 main ways to get your first 100 users:

1. Email people you know.

2. Research people you think will like your product, and ask them to try it.

3. Figure out ongoing publicity on social media or news outlets.

Lesson #2: Sell Benefits Over Features by Ramit Sethi

One powerful marketing lesson from Ramit Sethi is the concept of selling benefits over features.

Sethi teaches that customers buy products for what they can do for them, not just for their features.

For example: Instead of marketing a drill for its high-speed rotation and durability, focus on the benefit: the drill enables you to easily make holes for hanging your family photos.

📱3 Ads That Will Blow Your Mind:

Ad #1: The Lebron X by Nike

This Nike ad highlights the shoes' key features: they're "UNBREAKABLE," "LIGHTWEIGHT," and provides "EXPLOSIVENESS."

The ad focuses on the product's durability, comfort, and performance enhancement.

These qualities are highly desirable in athletic footwear.

Moreover, the shoe is displayed against a dark background, which makes the image of the sneaker pop and directs all attention to the product and its features.

Ad #2: Nobody’s Perfect by Porsche

This Porsche ad highlights their dominance at the 1983 Le Mans race, where they secured the top three positions and several other spots in the top ten.

The phrase "Nobody's perfect" is used ironically to underscore that despite their near-total victory, Porsche continually strives for improvement.

The ad emphasizes the brand's commitment to excellence, suggesting that even the best can always become better.

Ad #3: Dreaming of A Holiday by Kielo Travel

This ad by Kielo Travel cleverly turns a binder into a metaphor for a relaxing holiday.

The metal rings of the binder are made to look like the ripples of a pool, suggesting that even during your busy workday, a vacation is just a dream away with Kielo Travel.

The message is clear: Kielo Travel can turn your holiday dreams into reality, offering an escape from the boring routine captured by the office setting in the background.