🧠 1 Marketing Framework:

The Bizarreness Effect

The Bizarreness Effect suggests that weird or unusual information is more likely to be remembered than normal information.

Marketers use this by crafting ads that stand out with their oddity or humor, ensuring they stick in the viewer’s memory.

For example: Old Spice commercials often feature bizarre scenarios, like a man riding a horse backwards or talking animals, which are so different from typical ads that people are more likely to recall them and talk about them.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson #1: Create A Compelling Story by Steve Jobs

Steve Jobs believed that great marketing is about creating a compelling story that speaks to your audience's aspirations.

He believed in focusing on the experience of the product, not just its features.

For instance, rather than just selling a computer, he sold the idea of changing the world through technology.

Lesson #2: Elevation Principle by Michael Stelzner

Michael Stelzner advocates for the 'Elevation Principle'—the idea that businesses can succeed by focusing on helping people without direct expectation of return.

He suggests providing valuable, free content that addresses customer problems and needs which builds trust and relationships.

Over time, this approach elevates a brand’s authority and appeal, leading to organic growth and a loyal customer base that is more inclined to do business with you.

📱3 Ads That Will Blow Your Mind:

Ad #1: Designed By You by Motorola

This ad by Motorola highlights the Mota X’s customizable design, stating "Designed by you. Assembled in the USA."

It showcases the phone against a simple background with color options below, emphasizing the personalization aspect of the product.

The message is clear: You have the power to design your phone to match your style, and it's assembled in the USA, adding a sense of quality to the product.

Ad #2: Too Advanced by Snowbird

The Snowbird ski resort ad features a stunning mountain landscape with a review that says "Too Advanced" from a visitor, highlighting the challenging nature of the slopes.

The ad cleverly turns what could be seen as negative feedback into a positive message, appealing to serious skiers looking for advanced terrain.

It’s a bold marketing move that proudly declares Snowbird as a destination for experienced skiers wanting to test their skills.

Ad #3: Phones Down, Please by Guinness

This Guinness ad presents a stack of smartphones, implying that these should be put away to focus on enjoying the moment and the company around.

The phrase "Enjoy responsibly. Phones down, please." serves as a dual message:

Encouraging responsible drinking and also suggesting that social interactions are better enjoyed without the constant distraction of our devices.