🧠 1 Marketing Framework:

Ansoff Matrix

The Ansoff Matrix is a marketing tool used to plan and evaluate the growth strategies of a business.

It consists of four quadrants:

• market penetration (selling more of existing products to current markets)

• product development (creating new products for current markets)

• market development (introducing existing products to new markets)

• diversification (launching new products in new markets)

For example, Starbucks has effectively used the Ansoff Matrix for growth. Initially, they focused on market penetration by opening more stores in the US.

Later, they expanded into new markets like China and India (market development) and continually introduced new products like seasonal drinks and teas (product development).

Starbucks also ventured into diversification by launching branded merchandise.

These strategies collectively have helped maintain their market dominance and growth.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson 1: 3 Marketing Secrets by Dan Kennedy:

Lesson 2: Steve Jobs On Marketing

📱3 Ads That Will Blow Your Mind:

Ad #1: Orbit Gum: Don’t Let Lunch Meet Breakfast

This ad by Orbit chewing gum uses humor to convey its message: "Don't let lunch meet breakfast."

It features a chicken looking shocked at a fried egg, suggesting the unpleasant mixing of food flavors in one’s mouth from previous meals.

Orbit positions its gum as a solution to keep your mouth fresh, emphasizing that its product can prevent lingering tastes and ensure a clean, fresh mouth throughout the day.

Ad #2: Pilot Pens: Water Resistant

This ad cleverly uses a clear soup bowl to communicate a message, often seen in family dynamics, where a parent encourages a child's behavior with a reward.

Here, the message written at the bottom of an emptied soup bowl reads, "Well done! Now you can watch TV! Mummy."

It symbolizes a reward system where finishing a meal leads to permission to engage in leisure activities like watching TV.

The ad creatively captures a common household scenario, connecting emotionally with parents and reminding them of the simple joys and rules of parenting.

Ad #3: Ajax: Nothing’s Quicker

This Ajax ad cleverly uses a visual metaphor to emphasize the effectiveness and speed of their easy lift-off wipes.

By showing a spill, shaped like an egg yolk, transforming into a clean drop as it falls, the ad conveys the message that Ajax wipes can quickly and effortlessly handle spills.

The tagline "Nothing's Quicker" reinforces the product's ability to tackle messes quickly, appealing to consumers needing efficient cleaning solutions.