🧠 1 Marketing Framework:

AIDA Model

AIDA stands for Attention, Interest, Desire, and Action. 

Nike effectively utilizes this model in its advertising campaigns.

First, they grab Attention with visually striking ads featuring famous athletes.

Next, they generate Interest by highlighting the features and benefits of their products, like lightweight materials or air cushioning.

This sparks the Desire to own the product, often by portraying how it enhances performance or its association with sporting excellence.

Finally, Nike prompts Action by offering easy online purchases or directing viewers to the nearest store.

By moving consumers through these stages, Nike captures and holds the audience's attention and drives them toward making a purchase.

🧑‍🏫2 Lessons From The Best Marketers:

Lesson 1: Research by David Ogilvy

In this video, the legend, David Ogilvy explains the importance of proper market research.

He believes most campaigns failed because of a lack of research.

As a marketer, you must do thorough research on your clients, their competitors, their target audience, their main benefits, etc.

Hear it from the man himself 👇

Lesson 2: Seth Godin on Logo vs Brand:

Seth Godin gives a 2-minute masterclass on the debate of Logo vs Brand.

Don’t miss this one.

📱3 Ads That Will Blow Your Mind:

Ad #1: Space Jump by Red Bull

The Red Bull Space Jump, featuring Felix Baumgartner, was a groundbreaking marketing campaign that involved Baumgartner jumping from the edge of space back to Earth.

This stunt aligned perfectly with Red Bull’s message of “gives you wings.”

The event was live-streamed, drawing millions of viewers worldwide, significantly enhancing brand exposure and reinforcing Red Bull’s association with extreme sports and adventurous activities.

Ad #2: Paris-London by Eurostar

This Eurostar ad cleverly promotes travel between Paris and London by showcasing an image of a Royal British Guard getting a haircut by a French barber.

The scene humorously blends iconic cultural symbols of both cities, emphasizing the ease and familiarity Eurostar brings to travel between the two capitals.

The tagline, "It's summertime in London," paired with the promotion for a return ticket, invites viewers to experience the cultural richness of London, suggesting that Eurostar makes such international experiences readily accessible.

Ad #3: Make A Long Story Short by Gett Delivery

This clever advertisement from Gett Delivery uses the familiar story of Little Red Riding Hood to highlight their service efficiency.

By showing Little Red Riding Hood and her grandmother at opposite ends with the phrases "Once upon a time..." and "The end.", the ad illustrates how quickly Gett can bridge the distance between start and finish.

The tagline, "Make a long story short," reinforces this idea, promising that Gett Delivery can significantly cut down delivery times, like shortening a long story into a moment.