🧠 1 Marketing Framework:

The AARRR Framework

The AARRR framework, also known as "Pirate Metrics," was developed by Dave McClure, and it focuses on the most crucial metrics for startup growth.

These metrics are: Acquisition, Activation, Retention, Referral, and Revenue.

Here’s how Netflix uses this framework:

1. Acquisition: Netflix attracts users through various channels like social media advertising, partnerships (e.g., bundling with mobile plans), and promotions (e.g., first month free). Each channel is constantly analyzed to see which brings in the most cost-effective and high-quality subscribers.

2. Activation: Once users sign up, Netflix focuses on getting them to start using the service by recommending popular shows immediately upon signup or offering personalized recommendations based on initial choices. This step is crucial to convert new sign-ups into active users.

3. Retention: To keep users subscribed, Netflix ensures a constant stream of new content and uses data-driven algorithms to suggest shows and movies that users are likely to enjoy, thus increasing the chances they will continue using the service month after month.

4. Referral: Netflix encourages existing users to refer friends by offering incentives like free subscription months. This not only helps in acquiring new customers but does so at a potentially lower cost due to the trust element introduced by personal recommendations.

5. Revenue: All the previous steps contribute to Netflix’s revenue through monthly subscription fees. Additionally, Netflix occasionally updates pricing and subscription models to maximize revenue while balancing user growth and retention.

🧑‍🏫 2 Lessons From The Best Marketers:

Lesson #1: Your advertising messages must do this by Gary Vee

Lesson #2: Sam Altman on getting your first 100 users

📱 3 Ads That Will Blow Your Mind:

Ad #1: Space Jump by Red Bull

The Red Bull Space Jump, featuring Felix Baumgartner, was a groundbreaking marketing campaign that involved Baumgartner jumping from the edge of space back to Earth.

This stunt aligned perfectly with Red Bull’s message of “gives you wings.”

The event was live-streamed, drawing millions of viewers worldwide, significantly enhancing brand exposure and reinforcing Red Bull’s association with extreme sports and adventurous activities.

Ad #2: Hungry Copywriter by McCann Bristol

This McCann Bristol ad cleverly uses a visual pun to attract attention to its job opening for a "hungry copywriter.

The simplicity of the visual, combined with the passion for copywriting, makes this a creative and memorable recruitment ad.

The call to action is clear, inviting applicants to apply before a set deadline, emphasizing urgency and the competitive nature of the position.

Ad #3: Make A Long Story Short by Gett Delivery

This clever advertisement from Gett Delivery uses the familiar story of Little Red Riding Hood to highlight their service efficiency.

By showing Little Red Riding Hood and her grandmother at opposite ends with the phrases "Once upon a time..." and "The end.", the ad illustrates how quickly Gett can bridge the distance between start and finish.

The tagline, "Make a long story short," reinforces this idea, promising that Gett Delivery can significantly cut down delivery times, like shortening a long story into a moment.