🧠 1 Marketing Framework:

Mere Exposure Effect

The Mere Exposure Effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

In marketing, this means if consumers see a brand or product frequently, they are more likely to feel positive towards it, even without direct interaction.

Advertisers use this by repeatedly showing ads to create familiarity, thus enhancing consumer preference and likelihood of purchase.

A classic example of the Mere Exposure Effect in marketing is Coca-Cola's advertising strategy.

Coca-Cola ads are pervasive, appearing on billboards, in magazines, on television, and across digital platforms.

By consistently exposing consumers to its brand image and logo, Coca-Cola capitalizes on this psychological effect, reinforcing familiarity and positive feelings towards their products.

🧑‍🏫 2 Lessons From The Best Marketers:

Lesson #1: Sam Altman on getting your first 100 users:

Sam Altman’s 4 strategies for getting your first 100 users:

1. Email people you know

2. Research people you think will like your product, and ask them to try it

3. Figure out ongoing publicity on social media or news outlets

4. Buy ads on Facebook or Google driving people to your site

Lesson #2: Gary Vee explains how marketing works

Gary Vee explains that marketers tend to "ruin" everything by overwhelming new platforms with ads once they capture people's attention.

He believes that success in marketing is about following where attention goes, being quick to act, and capitalizing on emerging platforms before they get overcrowded with competition.

📱 3 Ads That Will Blow Your Mind:

Ad #1: Everyone Wants A Pair by Nike

Principle used: Scarcity and Desire

This Nike ad uses the concept of scarcity and desire by showing a player desperately holding onto a Nike cleat.

The intense effort of the player implies that these shoes are so valuable, everyone wants them.

It taps into the human instinct to want something others desire, building a strong emotional connection to Nike's brand and products.

This approach drives urgency and compels viewers to act before they miss out on the product.

Ad #2: 990 by New Balance

Principle used: Inclusivity and Appeal to Identity

This New Balance ad cleverly combines inclusivity and identity by stating the shoes are worn by both supermodels in London and dads in Ohio.

This communicates that the 990 sneakers are versatile, appealing to both high-fashion and everyday consumers.

The ad breaks all the stereotypes and makes the product more relatable and desirable to a wide audience.

Ad #3: Extra Large by Durex

Principle used: Dark Humor and Suggestive Imagery

This Durex ad uses dark humor and clever visual metaphor to convey the product's "extra large" size.

The knocked-over hurdles on the track suggest something too large to fit or pass through normally, indirectly referencing the product's size.